Format: This image has light colors; however we can see pink, light green and white.
Kind of image: This is a realistic family picture. It shows two girls about five to six years old. It also showed a woman and a man in their thirties or forties.
Audience: This image is advertisement for Western Dental. The intended audience is for parents and all audience who wants to have a dental plan. We see a family of four two girls’ mom and dad. This picture is promoting their services to families, at a cheaper price .It also provide convenient hours since western dental “Open Evenings and Saturday”. This is very convenient because parents can take their kids on Saturday since they work during the week and kids also go to school.
Emotion: The family body language suggests that are happy. They seem to have healthy teeth since they all posing with wide smiles. The family is sending the message that if you have dental western care as their primary dental care people would be happy.
Composition: The layout of the ad is design to focus on the family who is happy and smiling. And also do not seem concern because they can afford dental care at a low rate.
Text: The message “Two reasons to smile :your teeth and our price” suggests that a dental care can be affordable for your family and being able to pay dental care for your family should also bring a reason to smile.
Response: The purpose of this ad is to promote family dentistry and also tell families that dental care can be affordable for as low as 49 dollars a month and no down payment is required. Also that they have various services from colored braces to Invisalign which is the clear alternative to braces.
Kind of image: This is a realistic family picture. It shows two girls about five to six years old. It also showed a woman and a man in their thirties or forties.
Audience: This image is advertisement for Western Dental. The intended audience is for parents and all audience who wants to have a dental plan. We see a family of four two girls’ mom and dad. This picture is promoting their services to families, at a cheaper price .It also provide convenient hours since western dental “Open Evenings and Saturday”. This is very convenient because parents can take their kids on Saturday since they work during the week and kids also go to school.
Emotion: The family body language suggests that are happy. They seem to have healthy teeth since they all posing with wide smiles. The family is sending the message that if you have dental western care as their primary dental care people would be happy.
Composition: The layout of the ad is design to focus on the family who is happy and smiling. And also do not seem concern because they can afford dental care at a low rate.
Text: The message “Two reasons to smile :your teeth and our price” suggests that a dental care can be affordable for your family and being able to pay dental care for your family should also bring a reason to smile.
Response: The purpose of this ad is to promote family dentistry and also tell families that dental care can be affordable for as low as 49 dollars a month and no down payment is required. Also that they have various services from colored braces to Invisalign which is the clear alternative to braces.